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The Second HDC/STC Spring Conference

Selling a Healthier Future

Strategies for increasing consumption of fruit and vegetables in the UK

Why do people need to eat more fruit and vegetables, and how can we encourage them to do so?  Come and hear the scientific medical evidence, plus different strategies to promote healthy eating in the UK and abroad.  Join the discussion for how to define and deliver a unified, pro-active and effective campaign to get people to make dietary changes for long term benefit.

Speakers include:
•    Professor Stephen Atkin, Head, Academic Endocrinology, Diabetes and Metabolism, Hull York Medical School.
•    Professor Janet Cade, University of Leeds.
•    Dr Kirsten Brandt, University of Newcastle.
•    Pauline Milne, National Food Dudes Project Coordinator.
•    Nigel Jenney, Fresh Produce Consortium and Dom Lane, Bray Leino.
•    Tara Garnett, FCRN.
•    David Jopling, Croda International.
•    Neil Bragg, Horticultural Development Company

Venue:      Stockbridge Technology Centre, Cawood, Selby YO8 3TZ
Date:         19th April, 2010.   9.30 am start, 4.30 pm finish. Lunch is included.
To attend:      Attendance is FREE, but places are limited so please email
emma.fisk@stc-nyorks.co.uk soon, to book your place.

“   Food 2030 Government Strategy has as its number one core issue “Encouragiung people  to eat a healthy and sustainable diet “   The actions to achieve this over next twenty years are based around education ,knowledge and information  which enables the healthy and sustainable choice to be made .   Our conference is aimed at starting a debate and possible actions on how to achieve this aspirations .  We will be discussing the science which can lead to more accurate information  followed by some of the  present generic information pathways and their success  and finally the science discussing the difficulties of changing consumers views and actions . Finally Neil Bragg will lead a discussion on how the industry might best use this evidence to create PR activities which achieve the necessary changes .

The separate but related First report of the Food Policy Advisors group  in Defra have set three priorities ,two of which are related to healthy diet and the third developing a strategy for increasing UK fruit and vegetable production . A  healthy diet and eating more fruit and vegetables particularly those produced in the UK is obvious and must be the way we drive our horticulture industry forward for a sound economic and growing future .

Our HDC/STC conference starts to debate the science of sound claims to develop consumer confidence  for change  “

Graham W

Food 2030

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