The plant-nutrition range is for salads, fruit and vegetables as well as trees and nursery stock, said Greg Holden, the firm’s new grower sales manager.

New products include Vitafeed Acid, for growers in hard-water areas, which comes in 10kg resealable buckets. Vitaphyte is a liquid fertiliser that contains phosphorous in the form of phosphite.

“This is believed to have greater solubility and mobility leading to faster and more efficient uptake of phosphorus across leaf and root membranes,” he said.

Holden, who has 18 years’ industry experience and leads the division in Lincoln, said he wanted to build the brand and business and introduce products to distributors.