Archive for the ‘Apple’ Category

French apple growers decry imports

French apple growers are up in arms at the volume and price points of imported apples being marketed in France.

Bruno Dupont, president of the French growers’ union Fédération Nationale des Producteurs de Fruits, has written to the owner of the Leclerc supermarket chain Michel-Edouard Leclerc to express his “stupefaction and revolt” at Brazilian Royal Gala being promoted at €1 (£0.85) a kilo.

In his letter, Dupont said: “French producers still have good-quality fruit in volumes that are enough to satisfy the needs of French consumers. On top of this, the Brazilian government, via its plant-health surveillance agency Anvisa, has recently published alarming figures concerning pesticide residue levels in fruit and vegetables grown on Brazilian soil. At the same time, French apple production techniques follow extremely strict protocols.

“How can Leclerc stores, which put the wellbeing and protection of consumers, as well as the ‘talent of the regions’ at the forefront, import these products?”

Heavy organic apple investment made

An intensively planted orchard in Evesham is set to boost UK organic top-fruit production following a £1.3 million investment in new, disease-resistant varieties.

Three years ago, Organic Farm Foods (OFF), based in Honeybourne, invested £1.3m into pioneering new organic orchards to produce the largest and most modern production blocks in the UK.

By selecting three new continental apple varieties and one pear, which have proved to be resilient to traditional apple diseases such as scab, mildew and sooty blotch, OFF’s organic yield is predicted to be around 32 tonnes of Class I fruit per hectare in its initial season with the potential to reach as much as 1,000t annually when all the organic orchards are fully mature.

The one-year-old trees were intensively planted at 3,000 per hectare on specially selected virgin soil sites near Ledbury. Following the most advanced and proven culture practice, trees are supported using wire work and automatically irrigated.

There are 17 hectares at Mainstone Farm and 16ha at nearby Rudford Farm, where the first commercial harvest will take place during September and October.

Adam Wakeley, joint managing director of OFF, expects some 500t of apples to be available this autumn moving to in excess of 1,000t in 2010.

He said: “Historically, traditional English varieties have fallen away dramatically when converted to organic. The conventional crop yield can be as high as 40t-plus per hectare, but can reduce to as little as 5t after conversion, making organic production in the UK unattractive. Orchards are also highly susceptible to pests and disease.”

The first fruit to hit shelves will be the bicoloured Santana in September or October. It is followed by Red Topaz, bred in the Czech Republic, which will be sold in November and December. Modi, which can be a later stored variety that has proven itself in Italy, then extends OFF’s organic season from December until March.

There are also 10ha of a new semi-melting green organic pear called Xenia, similar to a Conference, of which OFF has exclusivity in the UK.

Wakely defended the decision to invest in organic when its popularity has shown signs of waning recently. He said: “While there are reports that demand for organic fruit has dipped due to the economic climate, our experience is that this has only been selective. There still remains a strong following for organics. Health remains firmly on the table.

“Our multiple customers are keen to stock more British apples and pears wherever possible. Currently, UK availability is very restricted with limited volumes up to December of variable quality. These new orchards will deliver good eating and good-quality fruit to UK consumers throughout the UK season, which has not previously been achieved. This also comes at a time when food miles and local production is high on the agenda.”

The farms are fully managed by a new specialist organic farming operation, Organic Green Orchards Ltd.

Pink Lady revs up sales

It is hoped the eye-catching Mini will draw in consumers

Pink Lady apples, which hold a nine per cent share of the total UK apple market, is painting towns pink as it tours a branded Mini Clubman car up and down the UK.

The eye-catching pink Mini has been specially commissioned with vibrant Pink Lady pink paintwork and the flowing heart logo to ensure consumer recognition as it covers the nation.

The car will visit busy central locations including Brent Cross shopping centre, the Bullring in Birmingham, Liverpool, Brighton and the Taste of London festivals throughout June and July where free apples, recipe cards and money off coupons will be handed out to passers by.

Andy Macdonald, managing director of Coregeo Ltd, which is the master licensor for Pink Lady apples in the UK, said: “We believe this campaign will have a huge impact and are confident that it will further raise awareness of the Pink Lady brand and drive incremental sales for retailers. We have had a fantastic response from the public so far and have already handed out in excess of 7,000 apples in our first few locations.”

Pink Lady saw a 23 per cent sales increase in 2008 as the brand continues to generate awareness and sales through events.

Kent top-fruit growers diversify

A Kent farm is putting across the message that diversification is key in the recession following the success of its new product – apple crisps.

Perry Court Farm has been operating on its site in Ashford in Kent since 1949, growing more than 100 varieties of fruit and vegetables, focusing largely on apples and pears.

Charlie Fermor runs the business with his father. He bought new machinery and added the crisps to the Perry Court range. Fermor said: “While Perry Court isn’t the biggest farm in the region, we think we’re the best at what we do by far. While we’re not officially organic, we believe in using as few pesticides as possible because we know it affects both the fruit itself and the surrounding area.

“One of the biggest benefits of making the apple crisps is that we are able to use the fruits which we aren’t able to sell as grade-A product in shops. Ones with slightly flawed skin or below the typical size can all be used to make the crisps instead of previously when we had to throw them away causing wastage which helped nobody. So as well as being a product which people seem genuinely interested in buying, it is also a solution to a previous problem.

“I’m so glad that Apple Crisps are taking off because any time you introduce a new product to the market it’s a major gamble. This one started off almost as an experiment but thankfully it is one that has gone very right indeed. The idea is to roll the crisps out to a wider market now that we know there is demand for them out there.”

Hopton Sollars Farm picks up Bulmers Award

Hopton Sollars Farm picks up Bulmers Award
by News staff
HortWeek.com
03 June 2009

Bulmers has celebrated the 40th anniversary of its well-known Golden Apple Awards ceremony to flag up orcharding excellence.

The biennial awards event singled out grower Kate Parker of Hopton Sollars Farm, Stoke Lacy, as the winner.

Runner up, Edward Lewis from The Haven, Dilwyn, is Parker’s brother-in-law, and this was a reverse of the 2004 awards, in which Lewis beat Parker.

The ceremony highlighted the importance Bulmers places on sustainable practices and rewarded growers who took the most care of the environment, said the firm.

Head of marketing Alex Lowther said Bulmers had just completed the first year of a three-year 400,000-tree planting programme.

Awards included best young bush and standard orchards, best mature bush and standard orchards, most improved orchard and best conservation orchard.

Chairman of judges John Worle said Parker’s Firs Orchard at Hopton Sollars won the top prize for investment in drainage, soil treatments and overall management.

“Attention to conservation was also very important. The hedge on the southern boundary of the orchard provides an excellent natural environment.

“The late trimming of hedges, the provision of bird and bat boxes, together with bee tubes, all helped this orchard score highly.”